Lois, the great Spanish denim brand
Since its inception in Spain in the 1960s, Lois quickly conquered the Spanish and the international markets, becoming a benchmark in denim fashion. A bit cheeky and outspoken, Lois’s communication has always been bold and courageous, ever reflecting its ideas in favor of freedom and against any type of oppression on its advertising campaigns.
Nowadays, due to the diversification of its lines, it commercializes a wide range of products in many countries around the world.
Lois fans
Johan Cruyff, ABBA, Björn Borg, James Hunt, Rod Stewart, Boney M., Najwa Nimri, María Castro… Lois Ambassadors: many celebrities have been, and still are, great fans of the brand.
The brand of the bull.
Lois’ emblem is the bull, an animal that embodies the features of its denim: strength, endurance, agility and bravery.
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Lois