Proud of our roots.

Caroche was born in Spain with the aim of becoming a reference of quality and design in jeanswear for the rest of the world, and its sales of more than 20 million garments are a proof of its success. Born in 1977, the brand is proud of its roots and has never abandoned its commitment with society and with the well-being of people, striving to preserve its local production and the almost handcrafted manufacture of its beginnings.
Born to hit the “premium” market at a time when there were hardly any imported brands in Spain.


The brand name CAROCHE is inspired by the Caroig massif, the highest peak in the province of Valencia (Spain).


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Caroche